I’m a Senior Content Leader and Sports Journalist dedicated to uncovering unique stories and maintaining the highest editorial standards. My expertise, refined across platforms including talkSPORT, the IOC, Coaches’ Voice and UEFA, lies in sub-editing, driving audience engagement with breaking news and live content, and delivering powerful, exclusive features for global audiences.
Specialties
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Sports journalism
My work encompasses a range of sports, with deep expertise in football. I cover everything from breaking news to insightful analysis and long-form features about the game.
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In-depth interviews
I conduct thoughtful interviews with elite athletes, coaches and sports figures from different cultural backgrounds, handling sensitive topics with empathy and depth.
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Psychological insight
I apply the knowledge gained from my master’s degree in psychology to inform data strategy and create compelling, emotionally resonant narratives for elite sport.
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Meaningful storytelling
I use storytelling to amplify diverse voices and drive meaningful change in and through sport, with a special interest in mental health and empowering girls and women.
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Digital content strategy
I optimise content for digital platforms, utilising SEO strategies to enhance reach and engagement, and increase audience interaction and content visibility.
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Platform versatility
I’ve managed social media accounts, created multimedia content, and engaged in public speaking, adapting and excelling across various media platforms.
Get in touch
📧 charlicasey2@gmail.com
👩💼 LinkedIn
📄 CV
Work Experience
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The 1v1 Project
📅 April 2025 – present
📍 London, UK
💼 Founder
The 1v1 Project is an independent storytelling platform I founded to explore resilience, psychology, and the human side of elite sport. I lead all editorial, branding, and outreach efforts – from securing interviews with Olympians and Paralympians to producing social-first video content. The platform combines long-form narrative journalism with psychology-informed storytelling, creating athlete-centred content that goes beyond performance narratives.
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TwelfthMan
📅 August – September 2025
📍 London, UK
💼 Freelance
Provided editorial oversight and quality control for UEFA content, including sub-editing, headline writing, and fact-checking across multiple tournament publications. I collaborated with cross-functional teams to ensure brand consistency and contributed editorial content for technical reports and season reviews covering the Champions League, Europa League, Conference League, Women's EURO 2025, and the Champions Journal magazine.
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Touchline
📅 March 2018 – March 2025
📍 London, UK
💼 Freelance
Shaped content development for the International Olympic Committee’s Athlete365 platform, a global community supporting athlete careers. Over seven years, I interviewed 50+ elite athletes and coaches, creating content aligned with IOC priorities including mental health and performance. I contributed to platform growth from from 8,000 (2018) to 130,000 (2023) across all 206 National Olympic Committees, and provided content leadership for three Olympic Games (Tokyo 2020, Beijing 2022, Paris 2024).
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Coaches’ Voice
📅 April – December 2018
📍 London, UK
💼 Freelance
Joined the founding team of Coaches’ Voice, a tactical analysis platform featuring insights from top football managers. I managed content operations for the Match Analysis section, coordinating a freelance network to deliver weekly content. I supported high-level interviews with leading managers from both men’s and women’s professional football, and created visual assets including formation and line-up graphics using Adobe Photoshop and Illustrator.
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talkSPORT
📅 September 2015 – November 2017
📍 London, UK
💼 Full-time
Specialised in creating imaginative and timely features, contributing to talkSPORT.com achieving 20M+ monthly unique pageviews. I executed data-driven content planning, promoted talkSPORT content across social channels, and served as a live media representative on the talkSPORT 2 Transfer Centre Show. My role required resilience and adaptability in a fast-paced, high-volume news environment.
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CaughtOffside
📅 January 2015 – September 2015
📍 London, UK
💼 Freelance
My first role in digital sports journalism involved covering breaking news and writing features for CaughtOffside.com and Metro.co.uk. Working in a high-volume environment, I often produced 20+ articles per day, learning the fundamentals of SEO-driven content creation, fast-turnaround writing, and digital publishing workflows. This foundation prepared me for my permanent role at talkSPORT.com.
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Chalfont St Peter AFC
📅 June 2011 – June 2015
📍 Buckinghamshire, UK
💼 Part-time
While studying at Brunel University London, I worked at my local football club managing the clubhouse bar and took the initiative to establish the club's digital presence. I launched the club’s Twitter account, wrote match reports for away fixtures, and advocated for a website redesign – demonstrating early digital media skills and grassroots sports journalism experience that shaped my career direction.
Portfolio
Digital news and feature stories
Projects: Athlete365, Coaches’ Voice, Olympics.com, talkSPORT, talkRADIO, iNews, Metro.co.uk
Feature stories in print
Project: Olympic Review
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'Carrying the Olympic flame was like nothing I have experienced before'
I spoke to Greek water polo captain Ioannis Fountoulis to find out about his experience of carrying the Olympic flame to the historic Panathenaic Stadium in Athens before it was officially passed over to Paris 2024.
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The extraordinary medals you could win at Paris 2024
Unlike anything seen before at the Games, this article detailed the gold, silver and bronze medals that would be awarded to athletes in Paris, each of which contained original iron taken from the iconic Eiffel Tower.
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Discover the smaller Olympic Villages
With Paris 2024 viewed as an event to unite a nation, joining the main Olympic Village was a selection of smaller Villages located across France and its overseas territories. I explained where each Village could be found and which sport(s) it would be hosting.
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How to seek help at Paris 2024
Whether needing support with their mental health, competition manipulation or safe sport, this article detailed how athletes could reach out for help with their concerns during the Games.
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How to beat the heat at Paris 2024
This article highlighted the recommendations from the IOC Medical and Scientific Department on how athletes could optimise their performance and reduce their risk of suffering from heat-related illnesses during the Games.
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Celebrate diversity with friends at Pride House
Throughout Paris 2024, Pride House served as a welcoming space for athletes of all sexual orientations and gender identities to share experiences and celebrate diversity. This piece explained how athletes could join a teammate or support their LGBTI+ friends in this special space.
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Paris 2024 weather: Your complete guide to the conditions
With Paris 2024 taking place in the host city’s hottest months of the year, this piece had everything athletes needed to know on expected temperatures, the possibility of warm conditions, how heat affects performance and other potential challenges.
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The incredible venues of Paris 2024
Taking place in a combination of existing world-class venues steeped in history and temporary sites created specially for the Games, Paris 2024 saw athletes compete in 41 stunning arenas across France.
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Everything you need to know about Athlete365 House at Paris 2024
Athlete365 House was there to help athletes feel at home throughout Paris 2024. It was a space they could get involved in rewarding activities, collect free gifts and take some time out on their own or with friends – as this piece explained.
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Recharge and refocus in the Athlete365 Mind Zone x Powerade at Paris 2024
The Athlete365 Mind Zone x Powerade was a first-of-its-kind space designed to help athletes relax, recharge and mentally prepare for competition through conversations with trained staff and mindfulness activities.
Radio 🎙️
Project: talkSPORT
Between June 2016 and November 2017, I regularly featured live on air for the talkSPORT 2 Transfer Centre show, where I discussed the latest football news and promoted the top stories on talkSPORT.com.
Copywriting
Project: Athlete365
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#MentallyFit Campaign
Athlete365 launched a #MentallyFit campaign to encourage its community to prioritise their wellbeing. The #MentallyFit landing page – featuring several stories written by myself – was redesigned in 2023. I wrote the text and updated each article within the campaign to ensure content remained as relevant and evergreen as possible.
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Athlete365 Learning
Athlete365 Learning contains a wide collection of online courses designed to support elite athletes and entourage members. I was tasked with creating the text for the landing page of each course, outlining the syllabus and the key benefits, while encouraging the Athlete365 community to enrol. Sleep to Compete is one example.
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Beijing 2022
With the Olympic Winter Games Beijing 2022 having passed, the landing page text and content for that edition of the Winter Games needed to be updated. The aim was to create a timeless, retrospective page that would encourage readers to relive the most exciting moments and celebrate their peers’ achievements.
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Airbnb Partnership
An official Olympic partner, Airbnb have several offers available to athletes, with these promoted on Athlete365. The Airbnb Athlete Travel Grant is one example, and this landing page needed to be redesigned to include the latest information and help athletes take advantage of the offer.
Education and Certificates
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Psychology (Conversion) MSc
University of Nottingham
Pass with Merit -
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Communication and Media Studies BSc
Brunel University London
2:1 (Honours) -
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Sports Writing
London School of Journalism
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Level 1 Award in Coaching Football
July 2014
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Safeguarding Children in Football
January 2025 – January 2028
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Introduction to First Aid in Football
January 2025 – January 2028
