I’m a Content Strategist and Communications Leader dedicated to helping top sports organisations tell meaningful stories. My expertise lies in blending a deep understanding of sports psychology with hands-on communications execution to deliver high-impact results. I’ve worked with the IOC, UEFA, Coaches’ Voice and talkSPORT, and I founded The 1v1 Project to create in-depth interviews with elite athletes.
Specialties 🎯
-
Sports journalism
My work encompasses a range of sports-focused content, from breaking news and match reports to in-depth feature stories and insightful analysis.
-
In-depth interviews
I conduct thoughtful interviews with elite athletes, coaches and sports figures from different cultural backgrounds, handling sensitive topics with empathy and depth.
-
Psychological insight
My master’s degree enhances my ability to connect with athletes, frame compelling narratives, and create content that resonates with readers emotionally.
-
Meaningful storytelling
I use storytelling to amplify diverse voices and drive meaningful change in and through sport, with a special interest in mental health and empowering girls and women.
-
Digital content strategy
I optimise content for digital platforms, utilising SEO strategies to enhance reach and engagement, and increase audience interaction and content visibility.
-
Versatility across platforms
I’ve managed social media accounts, created multimedia content, and engaged in public speaking, adapting and excelling across various media platforms.
Get in touch
Work Experience 💼
Portfolio
Digital news and feature stories 🌐
Projects: Athlete365, Coaches’ Voice, Olympics.com, talkSPORT, talkRADIO, iNews, Metro.co.uk
Feature stories in print 📰
Project: Olympic Review
Radio 🎙️
Project: talkSPORT
Between June 2016 and November 2017, I regularly featured live on air for the talkSPORT 2 Transfer Centre show, where I discussed the latest football news and promoted the top stories on talkSPORT.com.
Copywriting💡
Project: Athlete365
Education and Certificates 🎓